For years, SO MANY YEARS, I’ve been pouring my heart into creating a new, innovative line.

A true reflection of my journey and growth in a way that feels both scary and essential, for me and for many others. 
Though everything I do builds on the foundation of HÍDAS, this collection carves its own path, embodying a new chapter that expresses who I am today. 

Years of research, development, and dreaming. A few more years in a vibrant collaboration with a partner who truly embodies everything I ever hoped for in a co-founder and a dear friend. And when the moment finally arrived… life had other plans.

In the months leading up to the launch, everything became so intense that I couldn’t be there physically. I couldn’t be as involved as I wanted - down to the very last detail. 

Even the breathtaking photos we took, images that captured the essence of our vision, may have vanished forever with a missing camera.

And still, against all odds, it was incredible. It happened in Los Angeles, a city full of creative energy and bold ambition, the perfect backdrop for this moment.

People cried with excitement, celebrated with us, and reminded us why we started this journey in the first place. Even without being there, I could almost touch the energy, the need, the thirst for what we’re creating. It reaffirmed that this is bigger than us, that it’s meant to exist.

The gap between what I imagined and what actually happened was huge. I could dwell in disappointment, or I could embrace the unexpected, find joy in the changes, and be grateful for what is. It’s not always easy, but this is part of the juice this life is made of… the unpredictable, messy beauty of it all.

It was also a powerful reminder that it doesn’t have to be perfect. Especially if chasing perfection holds me back from taking action and sharing my creativity or my work with the world. I still have work to do on that, but I want to be brave enough to let go of perfection and simply be. And I hope this inspires you too. 

I wish I could tell you much more about everything right now, but I can’t. Not just yet. We’re working hard behind the scenes, and very soon we’ll unveil more. 
 

For now, here’s a little sneak peek. I just couldn't resist!​